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Which of the following statements is true regarding advertisements in real estate?

  1. All advertisements must be truthful

  2. Advertisements are not subject to state laws

  3. Misleading advertisements can sometimes be excused

  4. Any claims in advertisements are permitted without evidence

The correct answer is: All advertisements must be truthful

The statement that all advertisements must be truthful is fundamental in real estate practice. This principle ensures that consumers are not misled or deceived by false claims regarding properties for sale. Truthfulness in advertising upholds ethical standards and protects consumers’ interests. Regulatory bodies, including the Federal Trade Commission (FTC) and state real estate commissions, actively enforce laws that require all advertising to be honest, accurate, and not misleading. This approach fosters transparency in the real estate market, allowing buyers and sellers to make informed decisions based on reliable information. Compliance with truthfulness in advertisements aids in maintaining the integrity of the real estate profession. In contrast, the other options do not align with established real estate advertising regulations, as they suggest permissive practices that could lead to consumer deception or lack of accountability.